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Sách PDF: Commodities For Dummies
Link download: http://docs.4share.vn/docs/27106/Commodities_For_D... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 387 Since 2002, commodities have outperformed every other asset class including stocks, mutual funds and real estate. If you're itching to get in on the fun and profit, Commodities For Dummies is the resource you need to find out how to break into the commodities market and understand how to trade and prosper. You'll discover: How commodities stack up against other investment vehicles How to identify, manage, and overcome risk The pros and cons of futures, equities, ETFs and mutual funds Specif... -
Sách PDF: Fundamentals of Strategy
Link download: http://docs.4share.vn/docs/27107/Fundamentals_of_S... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 332 Fundamentals of Strategyis a brand new concise version of the market-leading text Exploring Corporate Strategy. It has been developed forstudents on short courses in strategy for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering. The book comprises 10 chapters, and focuses on the analysis and formulation of strategy. The final chapter raises implementation issues such as or... -
Sách PDF: Service Systems Implementation
Link download: http://docs.4share.vn/docs/27108/Service_Systems_I... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 335 Service Systems Implementation provides the latest applications and practices aimed at improving the key performance indicators of service systems, especially those related to service quality, service productivity, regulatory compliance, and sustainable service innovation. The book presents action-oriented, application-oriented, design science-oriented (artifacts building: constructs, models, methods and instantiations) and case study-oriented research with actionable results by illustrating tec... -
Sách PDF: The Leadership Challenge: Activities Book
Link download: http://docs.4share.vn/docs/27109/The_Leadership_Ch... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 703 The best leaders are the best learners. This evidence-based truth has been a foundational principle of The Leadership Challenge since it was first published nearly twenty-five years ago. In this new work, bestselling Leadership Challenge authors Jim Kouzes and Barry Posner team up with experiential learning expert Elaine Biech to bring today's leaders over 100 engaging activities designed to expand and accelerate their leadership development efforts. Grounded in The Five Practices of Exemplary ... -
Sách PDF: Comprehensive Stress Management, 12th Edition
Link download: http://docs.4share.vn/docs/27110/Comprehensive_Str... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 469 Comprehensive Stress Management helps students identify, understand, and manage the stressors that most affect their lives. Written in an informal, anecdotal style, the text presents the latest research findings on the physical, psychological, sociological, and spiritual aspects of stress. The text also provides an in-depth discussion of a wide variety of coping skills, including relaxation techniques, behavior change interventions, and strategies for defusing physiological arousal. This engagin... -
Sách PDF: Financial Markets and Institutions, 7th Edition
Link download: http://docs.4share.vn/docs/27118/Financial_Markets... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 709 A practical and current look into today's financial markets and institutions. In Financial Markets and Institutions, bestselling authors Mishkin and Eakins provide a practical introduction to help you prepare for today's changing landscape of financial markets and institutions. A unifying framework uses a few core principles to organize learning then examines the models as real-world scenarios from a practitioner's perspective. This seventh edition focuses on the cause and effect of today's glo... -
Sách PDF: Fundamentals of Corporate Finance, 2nd Edition
Link download: http://docs.4share.vn/docs/27123/Fundamentals_of_C... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 773 The core concepts you expect. The new ideas you want. The pedagogy you need to succeed. Fundamentals of Corporate Finance's applied perspective cements understanding of the modern-day core principles by equipping students with a problem-solving methodology and profiling real-life financial management practices-all within a clear valuation framework. The second edition focuses on new topics and includes an increased emphasis on valuation. -
Sách PDF: Social Problems, Census Update, 12th Edition
Link download: http://docs.4share.vn/docs/27125/Social_Problems__... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 659 Taking a conflict approach, top-selling Social Problems 12e focuses on the underlying features of the social world in an effort to help students to understand today's social problems. A consistently sociological approach in Social Problems Census Update establishes a coherent framework that allows students to view social problems as interrelated. The authors help students grasp society's role in the creation and perpetuation of social problems by incorporating five major themes throughout the t... -
Sách PDF: Macroeconomics: Policy and Practice
Link download: http://docs.4share.vn/docs/27126/Macroeconomics__P... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 678 Building on his expertise in macroeconomic policymaking at the Federal Reserve, Mishkin’s Macroeconomics: Policy and Practice provides a theoretical framework that illustrates the most current and relevant policy debates in the field. -
Sách PDF: Marketing Communications: Integrating Offline and Online with Social Media, 5th Edition
Link download: http://docs.4share.vn/docs/27130/Marketing_Communi... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 505 The fifth edition has been significantly updated to include the many new forms of communication now available for marketing professionals. Heralding the emergence of social media as a "marketing revolution," the book presents the many varied forms of communication this offers and the opportunities for marketing that more effectively engages with its end-user. With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the use... -
Sách PDF: Bulletproof Your Business Now
Link download: http://docs.4share.vn/docs/27131/Bulletproof_Your_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 188 Griffiths (101 Ways to Market Your Business) offers 40 simple tips for small business owners looking to protect themselves during typical business crises. While the advice is well-intentioned and sound if somewhat facile, business owners will find it difficult to shore up faltering organizations by "getting a life" and "thinking outside the box." Those looking for guidelines to inoculate--or, as the title suggests, "bulletproof"--their business might be disappointed; Griffiths is preoccupied wit... -
Sách PDF: The Best Digital Marketing Campaigns in the World: Mastering the Art of Customer Engagement
Link download: http://docs.4share.vn/docs/27133/The_Best_Digital_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 225 Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone. The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video ... -
Sách PDF: International Financial Management, 2nd Edition
Link download: http://docs.4share.vn/docs/27146/International_Fin... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 821 An approach that blends theory and practice with real-world data analysis. International Financial Management seamlesslyblends theory with the analysis of data, examples, and practical case situations. Overall, Bekaert/Hodrick equips future business leaders with the analytical tools they need to understand the issues, make sound international financial decisions, and manage the risks that businesses may face in today's competitive global environment. All data in this edition has been updated to... -
Sách PDF: The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World
Link download: http://docs.4share.vn/docs/27151/The_Ad_Free_Brand... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 298 Today you can build powerful, enduring brands at amazingly low cost - without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. All you need are passion for your brand, low-cost digital tools, and The Ad-Free Brand.Drawing on his experience helping build Red Hat's billion-dollar global brand, Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ... -
Sách PDF: Managing Social Businesses: Mission, Governance, Strategy and Accountability
Link download: http://docs.4share.vn/docs/27152/Managing_Social_B... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 316 Social businesses and non-profit organizations act at the interface of markets and civil societies. Their executives are challenged by issues of social mission and economic rationale. This book presents a new concept of social businesses and a framework for the mission and strategy-related decision making in this complex concept. -
Sách PDF: Developing Management Skills, 8th Edition
Link download: http://docs.4share.vn/docs/27153/Developing_Manage... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 744 With an emphasis on self assessments, Developing Management Skills gets readers involved in the learning experience, helping them connect the theories to their own lives. Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards. Based on suggestions from reviewers, instructors, and students, a number of changes-including new skill-assessments and cases, and updated research-have been incorporated in the eighth edition. -
Sách PDF: Strategic Management and Business Policy: Toward Global Sustainability, 13th Edition
Link download: http://docs.4share.vn/docs/27154/Strategic_Managem... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 913 This text equips readers with the strategic concepts they will need to know as we face issues such as climate change, global warming and energy availability. This thirteenth edition provides an array of timely, well-researched, and class-tested cases-nineteen of which are new or revised. -
Sách PDF: Entrepreneurship, 2nd Edition
Link download: http://docs.4share.vn/docs/27158/Entrepreneurship_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 633 Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. The second edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers new coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A new chapter has been added on entrepreneurial selling that examines how to sell to multiple stakeholders. New case studies have also been added to severa... -
Sách PDF: British and German Banking Strategies
Link download: http://docs.4share.vn/docs/27161/British_and_Germa... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 306 The author investigates the strategies of eight publicly listed banks in Britain and Germany in the context of European financial integration. Evidence is provided that banks with defensive strategies fared better than those which attempted to break out of a coherent financial system in order to embrace new business opportunities. -
Sách PDF: The Economics of Money, Banking, and Financial Markets, 7th Edition
Link download: http://docs.4share.vn/docs/27162/The_Economics_of_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 850 The Sixth Edition of The Economics of Money, Banking, and Financial Markets represents the most extensive revision to date of this market-leading textbook. Drawing from his service as Executive Vice President and Director of Research at the Federal Reserve Bank of New York, Mishkin provides fresh, thoroughly updated coverage of and many new insights into the monetary policy process, the operation of the Federal Reserve, the regulation and supervision of the financial system, and the internationa... -
Sách PDF: Legal Environment of Business, 6th Edition
Link download: http://docs.4share.vn/docs/27167/Legal_Environment... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 852 This is the only textbook that helps readers develop a thorough understanding of the legal environment of business and enhances their ability to engage in critical thinking and ethical analysis. -
Sách PDF: Between One and Many: The Art and Science of Public Speaking, 6th Edition
Link download: http://docs.4share.vn/docs/27173/Between_One_and_M... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 514 This text presents public speaking as a living and dynamic transaction in which the meaning of the message emerges from the relationship between the speaker and the audience. From this perspective, students are encouraged to think critically about their communication and recognize the centrality of the audience in speech preparation. Substantially revised and reorganized, the sixth edition returns to offering a significant degree of content related to the classical and contemporary theories of ... -
Sách PDF: Understanding and Managing Organizational Behavior, 6th Edition
Link download: http://docs.4share.vn/docs/27175/Understanding_and... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 671 Vivid examples, thought-provoking activities-get engaged in OB. George/Jones uses real-world examples, thought- and discussion-provoking learning activities to help readers become more engaged in what they are learning. This text also provides the most contemporary and up-to-date account of the changing issues involved in managing people in organizations. The sixth edition features new cases, material addressing the economic crisis, and expanded coverage of ethics and workplace diversity. -
Sách PDF: Effective Small Business Management, 10th Edition
Link download: http://docs.4share.vn/docs/27176/Effective_Small_B... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 888 Discover how to successfully launch and manage a small business. Open your mind to the possibilities, challenges, and rewards of becoming a small business owner with Effective Small Business Management. This text provides readers with the tools they need in order to launch and manage a small business. This edition features new and current examples, updated information on ethics and social responsibility, and several new pedagogical features.