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Sách PDF: What Would Google Do?
Link download: http://docs.4share.vn/docs/26826/What_Would_Google... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 269 This scattered collection of rambling rants lauding Google's abilities to harness the power of the Internet Age generally misses the mark. Blog impresario Jarvis uses the company's success to trace aspects of the new customer-driven, user-generated, niche-market-oriented, customized and collaborative world. While his insights are stimulating, Jarvis's tone is acerbic and condescending; equally off-putting is his pervasive name-dropping. The book picks up in a section on media, where the author f... -
Sách PDF: Case for Legalizing Capitalism
Link download: http://docs.4share.vn/docs/26827/Case_for_Legalizi... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 494 What's the "American system" of economics? Most people would say it is capitalism, which thereby deserves all fault when anything goes wrong. Well, Kel Kelly responds to this myth in this fast-paced and darn-near comprehensive treatment of the truth about the free market and intervention. His thesis is that the problem isn't capitalism; it is that capitalism in the sense of a free market is not even legal in the United States. Sure, we have private property and some measure of commercial freedo... -
Sách PDF: Business Buyout Agreements: A Step-by-Step Guide for Co-Owners, 4th Edition
Link download: http://docs.4share.vn/docs/26830/Business_Buyout_A... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 359 Everything partners need to create a "business prenup" that will protect a business if someone leaves. If you're like many entrepreneurs, being in business means working with one or more co-owners. But what will happen to your company if a co-owner: wants out of the business wants to retire goes through personal bankruptcy wants to sell his shares to someone else goes through a divorce or passes away? Business Buyout Agreements walks you through the creation of a legal contract -- a sort... -
Sách PDF: The Well Timed Strategy: Managing the Business Cycle for Competitive Advantage
Link download: http://docs.4share.vn/docs/26839/The_Well_Timed_St... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 272 Most companies ignore one of their best opportunities for honing competitive advantage: the opportunity to proactively manage business cycles and macroeconomic turbulence. Despite the profound impact that the business cycle has on the fortunes and fate of so many businesses large and small--and the employees and investors that depend on them--not fa single book offers a comprehensive guide to strategically and tactically managing the business cycle. The Well-Timed Strategy shows how to manage no... -
Sách PDF: Why Great Leaders Don’t Take Yes for an Answer: Managing for Conflict and Consensus
Link download: http://docs.4share.vn/docs/26840/Why_Great_Leaders... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 307 In this highly readable volume, Harvard Business School professor Roberto demonstrates that the key to making successful strategic business decisions lies in the decision-making process itself. Through nine refreshingly jargon-free chapters, along with helpful graphs and charts, Roberto argues that "good process entails the astute management of the social, political and emotional aspects of decision making." Persuasively employing case studies-from an analysis of the 2003 Columbia space shuttle ... -
Sách PDF: WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace
Link download: http://docs.4share.vn/docs/26841/WIKIBRANDS__Reinv... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 336 Moffitt, president of a communications company, and Dover, founding principal partner of New Paradigm, an IT strategy think tank, point to wiki brands--organizations, products, and services that maximize social collaboration to drive business value--as a catalyst for a major shift in brand management. Highlighting such companies as Dell; Threadless, a community-based apparel design company; and MOO, a London-based online stationary company, Moffitt and Dover show how active customer participatio... -
Sách PDF: The Next Global Stage: Challenges and Opportunities in Our Borderless World
Link download: http://docs.4share.vn/docs/26842/The_Next_Global_S... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 314 In the early 1900s, German physicist Werner Heisenberg laid the foundations for quantum mechanics, a set of rules showing that at the subatomic level Newtonian physics was irrelevant. Just as quantum mechanics upstaged Newton, says strategist Kenichi Ohmae, a radical new model is upending old notions about the global economy. In this sprawling book, Ohmae warns that governments, businesses, and leaders that cling to their Newtonian approaches will become irrelevant themselves. The heart of Ohma... -
Sách PDF: Global Business, 2nd Edition
Link download: http://docs.4share.vn/docs/26846/Global_Business__... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 660 Introduce students to success in global business today with strategic approach and unique coverage found in GLOBAL BUSINESS, 2E. Written by renowned international instructor, author, and consultant Mike Peng, GLOBAL BUSINESS is the first truly global global business book to answer the big question, "What determines the success and failure of firms around the globe?" This edition blends both an institutional-based view and resource-based view throughout every chapter for an unparalleled continuit... -
Sách PDF: Accounting: Tools for Business Decision Making, 4th Edition
Link download: http://docs.4share.vn/docs/26849/Accounting__Tools... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 1458 With this fourth edition, accountants will acquire a practical set of tools and the confidence they need to use them effectively in making business decisions. It better reflects a more conceptual and decision-making approach to the material. The authors follow a "macro- to micro-" strategy by starting with a discussion of real financial statements first, rather than starting with the Accounting Cycle. The objective is to establish how a financial statement communicates the financing, investing, ... -
Sách PDF: Project Management ROI: A Step-by-Step Guide for Measuring the Impact and ROI for Projects
Link download: http://docs.4share.vn/docs/26852/Project_Managemen... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 297 To survive this modern age of financially skeptical "show me the ROI" investors, it is a crucial step for companies to develop an effective project management strategy in order to stay ahead of the curve and achieve success. Project Management ROI takes the guesswork out of determining how to monetarily value projects by teaching the time-tested Return on Investment (ROI) methodology. It presents these results-based concepts in a methodical, reproducible manner that project managers, executives,... -
Sách PDF: Administrative Assistant’s and Secretary’s Handbook, 4th Edition
Link download: http://docs.4share.vn/docs/26860/Administrative_As... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 608 Use this manual to help expand existing professional skills: thirty chapters organize insights and procedures on administrative duties and high-tech office activities, from using the phone and making travel arrangements to keyboarding skills and deciphering legal documents. An excellent handbook for office reference. -
Sách PDF: Fundamentals of Project Management, 4th Edition
Link download: http://docs.4share.vn/docs/26861/Fundamentals_of_P... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 223 With sales of more than 160,000 copies, Fundamentals of Project Management has helped generations of project managers navigate the ins and outs of every aspect of this complex discipline. Using a simple step-by-step approach, the book is the perfect introduction to project management tools, techniques, and concepts. Readers will learn how to: * Develop a mission statement, vision, goals, and objectives * Plan the project * Create the work breakdown structure * Produce a workable schedule * Under... -
Sách PDF: Communication Research: Strategies and Sources, 7th Edition
Link download: http://docs.4share.vn/docs/26869/Communication_Res... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 332 Designed to help readers learn how to successfully use literature and other sources in writing effective papers, COMMUNICATION RESEARCH: STRATEGIES AND SOURCES, Seventh Edition, demystifies the research process by helping students master library skills, scholarly writing, and the latest research technology tools. In addition, this communication research text places special emphasis on using library resources in the literature search as it helps readers strategize, develop, and complete communica... -
Sách PDF: Getting Between the Balance Sheets: The Four Things Every Entrepreneur Should Know About Finance
Link download: http://docs.4share.vn/docs/26875/Getting_Between_t... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 222 For many entrepreneurs there is a mystique about finance -starting, growing and selling new ventures is tough enough. Yet with some focused financial knowledge you can run your company with less cash, grow it more quickly and make more money when it is sold. This book makes the dry world of finance easy to understand and relevant to entrepreneurs. -
Sách PDF: What Color Is Your Parachute? 2012: A Practical Manual for Job-Hunters and Career-Changers
Link download: http://docs.4share.vn/docs/26880/What_Color_Is_You... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 620 The 40th Edition. This is not your father's Parachute; and not your mother's, either. They'd be astounded at the changes. This book keeps building--in insight, helpfulness, relevance, and urgency--through new invention and information each year. And this year it's the critical resource to help Americans (and others) get back to work. For forty years now job-hunters and career-changers have been turning to this, the world's most popular job-hunting book, confident that each new annual edition wi... -
Sách PDF: Neuromarketing: Exploring the Brain of the Consumer
Link download: http://docs.4share.vn/docs/26884/Neuromarketing__E... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 294 Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason and emotions do not necessarily appear as opposing forces. Rather, they complement one another. Hence, it reveals that consumers utilize mental accounting processes different from those assumed in marketers' logical inferences when it comes to time, problems with rating and choosing, and in post-purchase evaluation. People are often guid... -
Sách PDF: The Ever-Evolving Enterprise: Guidelines for Creating Your Company’s Future
Link download: http://docs.4share.vn/docs/26888/The_Ever_Evolving... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 310 Corporate success in the years ahead will take more than fine-tuning existing operations. It will take more than piecemeal application of reactive, stopgap measures. The future of business will belong to executives who understand the multifaceted nature of change, who welcome innovation, think proactively, and have the courage to move ahead of the pack. -
Sách PDF: Operations and Process Management: Principles and Practice for Strategic Impact
Link download: http://docs.4share.vn/docs/26889/Operations_and_Pr... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 560 Written by best-selling authors in their field, Operations and Process Management inspires a critical and applied mastery of the core principles and processes fundamental to managing business operations. Approaching the subject from a truly managerial perspective, this brand new text provides clear and concise coverage, whilst the accompanying CD provides an opportunity to practice and further explore the concepts and techniques introduced. A diagnostic approach equips you with the questions t... -
Sách PDF: How to Prepare a Business Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan, 5th Edition
Link download: http://docs.4share.vn/docs/26895/How_to_Prepare_a_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 200 A good business plan is the best means of impressing potential financial backers. Indeed, without such a plan no bank or venture capital house will consider a loan for start-up or expansion. How to Prepare a Business Plan describes the best way to prepare a business plan that will get the financial backing needed. Now updated with case studies and information on technology and the internet, it includes cash flow forecasts and sample business plans, as well as advice on expanding a business, plan... -
Sách PDF: The Intentional Relationship: Occupational Therapy and Use of Self
Link download: http://docs.4share.vn/docs/26915/The_Intentional_R... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 337 Right on target. Innovative, nothing comes near it in occupational therapy. A sophisticated meld of occupational therapy and psychology. It is very innovative for occupational therapy and other fields. I am thoroughly impressed. I have found no occupational therapy book more interesting to me than this one. I always have to go outside of the field to find such rich and interesting material. Sharan Schwartzberg, EdD, OTR, FAOTA, Tufts University, Boston, Massachusetts This groundbreaking new book... -
Sách PDF: Be Your Own Financial Adviser: The Comprehensive Guide to Wealth and Financial Planning (Financial Times Series)
Link download: http://docs.4share.vn/docs/26922/Be_Your_Own_Finan... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 433 Be Your Own Financial Adviser shows you how to make sensible financial decisions without the need for expensive advice. Its accessible style, examples and case studies explain and evaluate financial products and put you firmly in control of your own financial well-being. It will advise on how to adopt the best saving, spending and investment strategies, make decisions tax-efficiently, manage risk wisely and protect and enhance your wealth. It also suggests when professional help is a good idea, ... -
Sách PDF: What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions
Link download: http://docs.4share.vn/docs/26937/What_Investors_Re... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 305 Combining the new field of behavioral finance with the real world of investing, this engaging new book explores the mind-sets and motivations behind the major money decisions--and most common mistakes-that investors make every day. With insider's insight, and a storyteller's voice, behavioral finance expert Meir Statman reveals What Investors Really Want . . . Investors want bigger profits with lower risks. How our desire for free investment lunches can leave us with no lunches Investors want ... -
Sách PDF: Endgame: The End of the Debt Supercycle and How It Changes Everything
Link download: http://docs.4share.vn/docs/26942/Endgame__The_End_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 335 Greece isn't the only country drowning in debt. The Debt Supercycle-when the easily managed, decades-long growth of debt results in a massive sovereign debt and credit crisis-is affecting developed countries around the world, including the United States. For these countries, there are only two options, and neither is good-restructure the debt or reduce it through austerity measures. Endgame details the Debt Supercycle and the sovereign debt crisis, and shows that, while there are no good choices... -
Sách PDF: Statistics Concepts and Controversies 2009, 7th Edition
Link download: http://docs.4share.vn/docs/26948/Statistics_Concep... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 641 This is a statistics book for readers interested in ideas rather than technique. It presents, in a non-technical form, the most important statistical concepts as they are applied in public policy, the human sciences, and everyday life. It is designed to give non-mathematical readers critical insight into the uses and misuses of numbers and quantitative arguments, which are increasingly prevalent in fields ranging from sociology to medicine to literary analysis. The goal is not to train statistic...