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Sách PDF: Transport and Tourism: Global Perspectives, 3rd Edition
Link download: http://docs.4share.vn/docs/26950/Transport_and_Tou... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 481 Transport and Tourism: Global Perspectives remains the leading, authoritative text providing a much-needed synthesis of the key, contemporary issues occurring at the intersection of transport and tourism. Substantially updated, this 3rd edition retains its cohering 4-Part structure but has been expanded to encompass an even wider global perspective without losing focus on the intricacies of the debates. It continues to address all the key issues and new challenges that transport providers, decis... -
Sách PDF: Organizational Behavior, 12th Edition
Link download: http://docs.4share.vn/docs/26952/Organizational_Be... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 594 Organizational Behavior by Fred Luthans was one of the first mainstream organizational behavior texts on the market and continues the tradition of being the most current and up-to-date researched text today. Well-known author Fred Luthans is the 5th most prolific Publisher in Academy of Management Journals and a senior research scientist with the Gallup Organization, who continues to do research in the organizational behavior area. The Twelfth Edition of Organizational Behavior is ideal for inst... -
Sách PDF: International Economics, 9th Edition
Link download: http://docs.4share.vn/docs/26956/International_Eco... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 736 Nobel Prize winning economist Paul Krugman, renowned researcher Maurice Obstfeld, and new co-author Marc Melitz of Harvard University, continue to set the standard for International Economics courses with the text that remains the market leader in the U.S. and around the world. International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications. Av... -
Sách PDF: Keyboarding and Word Processing, Complete Course, Lessons 1-120: Microsoft Word 2010: College Keyboarding, 18th Edition
Link download: http://docs.4share.vn/docs/26957/Keyboarding_and_W... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 675 The Eighteenth Edition of KEYBOARDING AND WORD PROCESSING COMPLETE COURSE, LESSONS 1-120 uses proven techniques to help readers master the keyboarding and word processing skills they need for career success--from initial new-key learning to expertise in creating business documents with Microsoft Word 2010. South-Western College Keyboarding offers a proven, time-tested approach that helps readers develop a strong foundation in basic keyboarding, steadily improve their skills, and rapidly become p... -
Sách PDF: Essentials of Strategic Management, 2nd Edition
Link download: http://docs.4share.vn/docs/26958/Essentials_of_Str... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 385 ESSENTIALS OF STRATEGIC MANAGEMENT, 2E, is a brief version of the authors' market-leading text STRATEGIC MANAGEMENT: AN INTEGRATED APPROACH, 8E, helping students identify and focus on core concepts in the field in a more succinct, streamlined format. Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new st... -
Sách PDF: The World of Private Banking
Link download: http://docs.4share.vn/docs/26961/The_World_of_Priv... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 329 This is a full and authoritative account of the history of private banking, beginning with its development in conjunction with the world markets served by and centred on a few European cities, notably Amsterdam and London. These banks were usually partnerships, a form of organization which persisted as the role of private banking changed in response to the political and economic transformations of the late 18th and early 19th centuries. It was in this period, and the succeeding Golden Age of pri... -
Sách PDF: Service Intelligence: Improving Your Bottom Line with the Power of IT Service Management
Link download: http://docs.4share.vn/docs/26962/Service_Intellige... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 201 To gain the full benefits of technology-and avoid the staggering costs of technology failure-you must manage IT with vision, direction, and expertise. Only one set of methods is robust enough to do this: IT Service Management (ITSM). In Service Intelligence, ITSM pioneer Sharon Taylor shows business managers how to make the most of it. You'll learn how to ensure service quality, anticipate vulnerabilities, improve reliability, and link IT directly to business performance. Taylor explains ITSM fr... -
Sách PDF: Risk Management in Banking, 2nd Edition
Link download: http://docs.4share.vn/docs/26963/Risk_Management_i... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 813 Fully revised and updated from the highly successful previous edition, Risk Managment in Banking 2nd Edition covers all aspects of risk management, shedding light on the extensive new developments in the field. There is a new emphasis on current practice, as well as in-depth analysis of the latest in research and techniques. This edition has been expanded to include an in-depth discussion of credit risk models, asset and liability management, credit valuation, risk-based capital, VAR, loan portf... -
Sách PDF: Thinking Critically, 10th Edition
Link download: http://docs.4share.vn/docs/26965/Thinking_Critical... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 596 THINKING CRITICALLY teaches the fundamental thinking, reasoning, reading, and writing abilities that students need to succeed in the classroom and beyond. The text begins with basic skills related to personal experience and then carefully progresses to the more sophisticated reasoning skills required for abstract, academic contexts. The 10th edition maintains the hallmarks that make THINKING CRITICALLY an effective tool for instructors and students. Each chapter provides an overview of an aspect... -
Sách PDF: The Routledge Companion to Creativity
Link download: http://docs.4share.vn/docs/26966/The_Routledge_Com... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 397 Creativity can be as difficult to define as it is to achieve. This is a complex and compelling area of study and this volume is perfectly poised to explore how creativity can be better understood, and used, in a range of contexts. The book not only centres on creativity in wider organizational theory, but also defines the conditions in which creativity can flourish, and assesses how the contemporary business environment has an impact on creative solutions. The volume grounds the concept of crea... -
Sách PDF: Financial Accounting in an Economic Context, 8th Edition
Link download: http://docs.4share.vn/docs/26969/Financial_Account... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 850 The goal of every successful manager is to generate the best return on equity possible- creating, in turn, long-term value for shareholders. The tools of every good manager are a thorough understanding of economic factors, measurement issues, and the principles of decision making. The integrative approach to accounting and finance found in Jamie Pratt's Financial Accounting in an Economic Context, Seventh Edition helps you acquire these essential tools so you can make proper decisions based on ... -
Sách PDF: Marketing Management: A Relationship Approach, 2nd Edition
Link download: http://docs.4share.vn/docs/26970/Marketing_Managem... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 697 Marketing Management: A Relationship Approach, 2/e takes the unique approach of linking relationship marketing to the traditional market planning models which are used by most marketers today. As globalisation continues, the need for creating and maintaining relationships between customers, suppliers and stakeholders, and personnel has become increasingly important in today's business environment. Now in its second edition, this bestselling text bridges the gap between relationship marketing and... -
Sách PDF: Reading and Understanding Economics
Link download: http://docs.4share.vn/docs/26971/Reading_and_Under... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 273 Reading and Understanding Economics analyses a selection of articles from a range of publications, all with recurrent themes relating to key economics issues in the news today. The book demonstrates how a good understanding of the key principles of economic theory can provide a solid framework for understanding many aspects of everyday life. International issues such as the demise of financial institutions, a monopoly on airports, inflation and the soaring cost of oil are analysed alongside more... -
Sách PDF: World Civilizations, 6th Edition
Link download: http://docs.4share.vn/docs/26973/World_Civilizatio... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 820 Short chapters, great stories, and tons of study tools! Adler and Pouwels's WORLD CIVILIZATIONS is a vibrant introduction to world history structured to meet the demands of your study schedule. It's clearly written, packed with charts and illustrations, and loaded with review features so you'll be up to date in class and ready for the test. And, because WORLD CIVILIZATIONS offers extensive coverage of Asia, Africa, and the Middle East, you'll have timely historical insights into the issues that ... -
Sách PDF: Marketing Research: An Applied Approach, 3rd Edition
Link download: http://docs.4share.vn/docs/26981/Marketing_Researc... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 355 Marketing Research: An Applied Orientation presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of marketing research users, the Second Edition reflects current trends in international marketing, ethics, and the integration of microcomputers and mainframes. It strives to build on the enormous success of the first edition by being even more current, contemporary, illus... -
Sách PDF: Accounting: An introduction, 5th Edition
Link download: http://docs.4share.vn/docs/26983/Accounting__An_in... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 857 Accounting: An Introduction is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. With a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, combined with a strong practical emphasis, this book provides the ideal grounding for a career in management. -
Sách PDF: Management, 3rd Edition
Link download: http://docs.4share.vn/docs/26986/Management__3rd_E... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 513 This text connects theory with practice, incorporating the latest research findings to make management relevant and exciting to aspiring managers. -
Sách PDF: Brain Training: Boost memory, maximize mental agility, & awaken your inner genius
Link download: http://docs.4share.vn/docs/26992/Brain_Training__B... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 193 For people of all ages who want to improve their memory, hone learning skills, and boost mental performance in their daily lives, Brain Training is a vibrant collection of visual puzzles and tips to help exercise the brain and keep the cognitive faculties razor-sharp. Covering the key areas of brain function, including memory, perception, problem-solving, verbal reasoning, and the body (such as diet, exercise, and meditation), Brain Training is a dynamic resource that will boost everyone's brain... -
Sách PDF: One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
Link download: http://docs.4share.vn/docs/26994/One_Simple_Idea__... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 260 For as long as you can remember, you've had a dream. You've longed to see your product idea come to fruition so you never have to work for anyone else again. Stephen Key has been living this dream for 30 years. The developer of such lucrative products as Michael Jordan's WallBall®, the Spinformation® rotating label, and HotPicks® guitar picks, he knows better than anyone how to make a great living as an entrepreneur. Key develops ideas for new products, licenses them out,... -
Sách PDF: Corporate Value of Enterprise Risk Management: The Next Step in Business Management (Wiley Corporate F&A;)
Link download: http://docs.4share.vn/docs/26999/Corporate_Value_o... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 427 The ultimate guide to maximizing shareholder value through ERM The first book to introduce an emerging approach synthesizing ERM and value-based management, Corporate Value of Enterprise Risk Management clarifies ERM as a strategic business management approach that enhances strategic planning and other decision-making processes. A hot topic in the wake of a series of corporate scandals as well as the financial crisis Looks at ERM as a way to deliver on the promise of balancing risk and return... -
Sách PDF: Mastering Search Analytics: Measuring SEO, SEM and Site Search
Link download: http://docs.4share.vn/docs/27002/Mastering_Search_... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 400 Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy-not just to improve your site's search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investmen... -
Sách PDF: Institutional Banking for Emerging Markets: Principles and Practice
Link download: http://docs.4share.vn/docs/27006/Institutional_Ban... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 276 In today's competitive banking industry, institutional banking is attracting greater interest. Under the globalization umbrella, inter-bank business is undergoing dynamic change and is transcending the boundaries of traditional correspondent banking. In today's climate, no bank, regardless of size, can grow without the cooperation of other banks and no bank can hope to survive and prosper without utilizing emerging markets. Institutional banking in emerging countries has some unique functions: f... -
Sách PDF: How to Get What You Want…Without Having to Ask
Link download: http://docs.4share.vn/docs/27008/How_to_Get_What_Y... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 221 Tired of not getting what you want? In How to Get What You Want…Without Having to Ask, best-selling author Richard Templar brings his inimitable originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. You'll find 100 clever, simple, pain-free ways to get people to happily say "yes" to you… practical principles and strategies covering a wide range of work and life situations. Discover how to get what you want without saying a word… and, for... -
Sách PDF: Financial & Managerial Accounting, 3rd Edition
Link download: http://docs.4share.vn/docs/27009/Financial___Manag... Thể loại: Quản trị kinh doanh Loại file: Adobe PDF Số trang: 1297 With its tried-and-true framework and respected author team, Horngren/Harrison/Oliver's Financial & Managerial Accounting is the trusted choice for instructors and students of Principles of Accounting. Accounting and the Business Environment; Recording Business Transactions; The Adjusting Process; Completing the Accounting Cycle; Merchandising Operations; Merchandise Inventory; Internal Control and Cash; Receivables; Plant Assets and Intangibles; Current Liabilities and Payroll; Long-Term Liabi...