This QuickStart! Guide to SEO focuses on the skills and information that every web designer and content creator should know about how to use search engines to promote their web sites. Search Engine optimization (SEO) refers to the art and science of getting a Web site to appear prominently in the organic search results of a search engine, when a search is conducted using terms relevant to that web site. It means getting noticed before all your competitors when a search is conducted on a topic related to your site. If helping your customers find your site is important to you, then you need this course.