• Support the DOSM with strategic marketing analysis, development and implementation
• Work and manage marketing task with all accounts (DMC, DMC clients, direct clients) international and national
• Work and manage marketing task with PR contacts (journalists, editors, producers, etc) international and national
• Design, create and maintain social media accounts (youtube, facebook, twitter, etc )
• Website management / Content management – weekly or periodically updates on the webpage regarding news, promotion, pictures, data
• Responsible for newsletter: Establish yearly/monthly newsletter concept and manage newsletter team. Create monthly newsletter based on the newsletter concept
• Concept and design of online and printed marketing means together with designer and other suppliers inhouse and outsourced (purchasing and printers eg)
• Design and update constantly product and price sheets and other collaterals for online and offline distribution
• Market research and monitoring of competitors in term of product and marketing communication
• Market research of specific market worldwide (direct client profiles and buying schemes)
• Responsible for online PR spreading via worldwide online media (tourism platform, cruise webpages, destination webpage, PR websites etc)
• Checking constantly the usage and the presentation of HL and HL brand internally and externally (agents, TO, DMC, etc)
• Structure and built up HL databases (passenger, clients, suppliers, media etc)
• Developing and support with creative ideas for promotion and sales/ marketing activities via different distribution channels
• Organizing of exhibition – preplanning, booth decoration, traveling, collaterals
• Organization of national events product parties, launch, presentations events etc
• Handling and organizing photo shootings and supervise in case on spot
• Develop and maintain the picture data base / online picture data base
• Assist the DOSM in sales call travel and planning after and upfront exhibtions
• Manage and implement ad hoc marketing projects:
- Halong amenities design and production
- Website design and programming with supplier incl first time content management
- Support in finishing collaterals as brochure, booklets and other collaterals
- Later stage (starting midyear) involved in the design concept with different project of the new Myanmar boat.