Director of Marketing

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About the Position This is a Director of Marketing role for a Kaplan sister company in NYC   Working from the company’sheadquarters in New York City, the Director of Marketing will (1)help define a clear marketing strategy for the company’s products andservices with a focus on digital marketing, (2) work with and develop a team todrive that strategy, and (3) help shape the broader company direction throughparticipation on the leadership team. The Director of Marketing will report to the General Manager.   About Us   This sister company of Kaplan Test Prep is afast-growing education company headquartered in New York City, and fast becoming a market leader in test prep.  We conduct in-person classes and private instructionacross the United States, Canada, and the UK, and our Live Online courses,digital learning resources, and print books are available worldwide.   About You   •        You have 10-15 years of marketing experience. •        Digital marketing is part of your marketing DNA, notsomething you had to learn to stay current. •        You believe in measuring outcomes. •        You have built and managed a team of marketers (thisis a must). •        You have worked in the trenches in startup/smallcompany environments. •        You want to work with other really talented people ina casual, open work environment. •        You are comfortable challenging the status quo. •        You bring energy and urgency to your work. •        You ask a lot of questions. •        You are humble.   Responsibilities:   1.      Website management 2.      Acquisition funneloptimization & measurement 3.      Affiliatemanagement 4.      Brand management 5.      Marketing budgetmanagement 6.      Marketing teamdevelopment & management 7.      Executiveleadership team participation & collaboration   Skills & Experience:   •        Branding/messaging/PR •        SEO/SEM •        Social media •        CRM/email marketing/lead nurturing •        Data analytics •        Website optimization •        Content marketing •        Vendor management •        Team management   Compensation:   We are prepared tooffer a competitive compensation package to attract the right candidate.