Marketing Leader

Mô tả công việc

On July 31, 2014, Synchrony Financial reached its goal of an Initial Public Offering (IPO) and was listed on the NY Stock Exchange under the symbol SYF. It was previously known as GE Capital Retail Finance. Synchrony Financial brings 80 years of experience and financial leadership under one new brand. We offer private label credit cards, promotional financing and installment lending and FDIC-insured savings products. We’ve built relationships with national and regional retailers, healthcare providers, manufacturers and more. We serve hundreds of thousands of client locations across the United States and Canada. Our financial expertise spans key product areas, including electronics and appliances, home furnishings, automotive, power products and sports, jewelry and luxury, retail and healthcare.We are committed to being an employer of choice, offering competitive rewards, compensation and benefits. When you join our team, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges. Please note that candidates for this role will not be eligible for transfers internally to other GE businesses.GE offers a great work environment, professional development, challenging careers, and competitive compensation. GE is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.Lead development and implementation of the marketing and growth strategy for the private label programCreate and continue to improve value prop, user experience, and marketing to evolve into best-in-class omni channel credit programManage projects and lead cross-functional teams (risk, operations, finance, legal/compliance, COE, etc.), report out to senior managementTrack and maintain the marketing programs budget – ensure client alignmentMeasure, evaluate and communicate results – alter strategies appropriately and timely, based on insightsDefine, execute and manage customer & associate research both with internal and external partner organizationsBuild alignment for new initiatives and ideas internally and with the clientRole Purpose/Summary:The Marketing Leader will be responsible for launching and managing the marketing initiatives for a new Private Label Credit Card program. The manager will be initiating and leading projects that ensure the continued growth of the credit program. Particular focus is on driving the strategy and developing the overall marketing plan across all of the confidential client’s channels.Desired Characteristics:MBA desiredExperience with private label credit card programsExperience in the oil and gas spaceTrack record of delivering on customer centricityStrong relationship management skills, with the ability to influence and gain commitment at all organizational levelsProven ability to test & learn and execute quickly in fast moving environmentAbility to leverage marketing & data insights to drive new opportunitiesStrong project management experience in a highly matrixed organizationStrong leadership skills, initiative, high energy, and results orientationSelf-starter with entrepreneurial mindset and exceptional team playerExcellent innovation, interpersonal and communication skills, both written and verbal, with exceptional presentation skillsSynchrony Financial is an equal opportunity employer M/F/D/V.