Senior Marketing Director

Mô tả công việc

Senior Director - Marketing   Our client is a global leader in the food industry. Strategic Search Partners is conducting a search for  Group Director of Marketing and will provide strategic marketing leadership and direction for a group of leading brand within the  food brand portfolio.    With responsibility for growing the sales of our  brand portfolio totaling over $250M in annual sales, this director will lead the existing brands as well as future brand development and platform innovation.  This director will have cross-channel responsibilities include Retail, Mass Merchandisers, Warehouse Clubs, C-Stores and Vending.    The right candidate will possess superior leadership, people management, brand management, brand development, innovation, advertising/promotion and financial skills as well as sound business judgment and the ability to drive in a decentralization work environment.   ESSENTIAL DUTIES AND RESPONSIBILITIES   This group director will lead a focused group of marketers as well as the advertising/promotion agency to develop and deliver the business objectives on the  CPG brands and platforms.  He/she will also drive brand development and portfolio work to refine our brand portfolio strategy going forward.  He/she will drive innovation of new product platforms from idea generation through to a successful launch.    Brand Strategy Development and Execution: •           Develop the portfolio strategy for the assigned brands. •           Drive new brand development or brand re-positioning work where appropriate. •           Drive the packaging and consumer communication plan and ensure that the execution brings the brand objectives to life. •           Ensure that the strategy provides the foundation for the desired  portfolio growth. •           Lead development of the annual and strategic plans for the brands. •           Lead product roadmap development to ensure delivery of both short and long term sales and profitability goals. •           Develop pricing strategies that grow sales revenue and deliver the target profit margins.   Innovation: •           Hands-on management of new platform development from ideation through to launch.  •           Lead financial analyses and evaluation of new product platforms, including capital requirements, volume projections and sales/profit analyses and projections.  Develop P&Ls and cost targets. •           Lead the cross-functional team, ensuring that the new product platforms meet our quality and cost requirements. •           Drive brand selection/development for new platform innovation and ensure that the package and marketing plan brings the innovation to life. •           Lead consumer research to ensure that our new platforms delight the consumer.   Marketing Team Development •           Oversee the CPG  marketers to ensure delivery of the plan with excellence. •           Provide career development and challenges for each of the CPG marketers to ensure that we have a pipeline of marketing talent for the future.   Consumer Insights and Business Analysis •           Determine the consumer insights needs for the brands (brand, category, competitive, product, etc.) and drive the effort forward through the Insights Manager. •           Track brands, products and competitors at Retail utilizing syndicated data, panel data, retailer-specific data, tracking studies, etc. and adjust the marketing plans as conditions warrant. •           Monitor trends and apply insights to strategies in order to grow the business and gain a competitive advantage.   Financial Management •           Manage the CPG  brand portfolio P&L. •           Ensure that the CPG  business delivers the business growth goals within budget. •           Identify/lead major cost reduction and profit improvement initiatives. •           Drive pricing actions as needed.   Category Management/Sales Strategy •           Coordinate with the sales team to integrate the marketing and sales strategy. •           Work with the sales team to develop the distribution strategy and allocate slotting dollars.   Consumer Communication:          Working with your team, develop and execute a coordinated consumer communication plan that delivers on the brand objectives.          In a quickly changing marketing world, regularly assess performance and course correct as necessary.          Lead agencies.