Sách PDF: CRM Unplugged Chapter 2

CRM Unplugged Chapter 2
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CHAPTER 2 A Review of CRM Failures What Went Wrong with CRM CRM Contributes to a Scary Halloween for Hershey Why CRM Projects Fail. RM is expected to remain an important part of the commercial and government landscape, with projections of 9 percent CAGR between 2003 and 2007.

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