Job Description:
- This position is charged with understanding and delivering high-quality customer insights and trends across multi-channel devices (Mobile, Desktop, Tablet etc.). It is one of the most crucial roles, which will connect the Marketing, Product/ IT and Production team with a consumer’s perspective. Hence, while Commercial Planning is revenue and growth driven, Digital Merchandising should be customer perspective driven – What does the customer want? How does he behave on our site? What stimulates interest for him? And what information is needed to convince him to purchase?
- The role requires a highly energetic, self-motivated and creative individual with strong communication skills who has to be able to analyze and verbalize critical aspects concerning all website communication. To ensure a smooth working relationship with other teams, we require a DM to be proactive and diplomatic when interacting with teams across the venture. Furthermore, this person will develop reporting tools and set up A/B tests, to ensure constant optimization of the site. For this he/ she will be working hand-in-hand with the respective regional function from which he/she will receive learnings and reports.
- In a nutshell, the job is to comprehend and anticipate customers needs and translates them into actions for surrounded teams to ensure that customers who come to our site, no matter through which entry (Landing Page) will have a WoW experience on our site.
- This is why the role requires a confident personality, which can openly voice opinions and suggestions and continuously interact and cooperate with other departments.
Resposibility:
- Champion our brand position and corporate communication at every point of contact with customers
- Generate enthusiasm and inspiration for ZALORA website and brand through optimization initiatives and constant high-quality appearance of website visuals and text, easy navigation and effective user-interface
- Understand customer difficulties and feedback in regular weekly meetings to CP, Onsite, Product/IT and Production
- Generate and share DoubleClick Management and Search report to other teams and departments and follow progress
- Work with Customer Relationship Management Team (CRM) and Social Media Team (SM) to gain more customer reviews and comments for products
- Test and identify new methods in displaying/user navigation/copytext/customers journey in a way that it stimulates more interests and entices customers to make a purchase
- Receive weekly brand and category reports by CP team and take action on giving respective brands/ categories more exposure (including product boosting methods on catalog page)
- Owner of category tree adjustments (Identify demanded product categories, within and outside website, from competitors and stock of current categories online and liaise with Buying team and CP to take action and optimize)
- Generate and share a monthly competitive analysis (including mystery-shopping initiatives)
- Identify and anticipate potential customer journey to get to products they are looking for. Adjust and optimize click-path and categories to provide the easiest route for customers as possible. Create best-in-class experience for the customers)
- Understanding where customers entries on website and which Marketing channel and device they come from and their expectations towards the website content (SEM, SEO and Onsite Search)
- Identify and report on inefficient Landing Pages (high Bounce Rate) by channel and translate marketing objectives into creative strategies and draft up test versions for A/B testing (Landing Page Optimization)
- Create and share weekly reports for Campaign/ Category Landing Pages to initiate action and learning for surrounded teams (Onsite search, Bounce Rate evolvements, LP reports)
- Liaise and connect with regional Account Management team on daily basis and update them about local campaign start and ending – function as the link between local and regional