Sr. Digitial Analytics Consultant

Mô tả công việc

You will work in a group with the culture of a start-up, but the stability of a 147 year-old company.  This team has accomplished four-fold growth over the past 3 years.  With the utilization of cutting-edge technologies and an innate curiosity you will uncover insights to help continue that growth trajectory.  The Sr. Digital Analyst will be responsible for many facets of the analytics value chain within the company’s Global Brand and Marketing Communications (GBMC) team, including building relationships with partners to identify business goals and objectives and developing strategies of translating those into Key Performance Indicators (KPIs). The Sr. Digital Analyst develops and executes the digital analytics business plan and strategic roadmap by maintaining a keen understanding of business strategy and objectives and understanding where value is created.  Further socializing of value creation by partnering with senior management and key stakeholders is needed to influence future direction. Principal Responsibilities: •             Measure performance metrics for multiple global websites and business portals in the capacity of site optimization, revenue attribution, media (campaign and social media), business impact and the analysis of multi-channel behavior. Emphasis is placed on KPI identification and then continuous improvement. •             Partner and collaborate with a team of web / business analysts responsible for examining and compiling web performance and transactional based data and analyzing the correlation between online and offline data sources to provide behavioral insights. •             Assist in setting strategic direction for the web analytics practice area, annual service scope planning, governance, and enhancing web analytics measurement tools. •             Identify growth and optimization opportunities for data collection and web analytics service offerings.  Partner with industry experts (digital/web analytics, BI, etc.) to ensure best practices and new initiatives are incorporated within the company model. •             Develop standardized data collection methodologies and processes to support reporting needs for online campaigns, website / portal behavior, and conversion funnel performance. •             Work with IT to create technology best practices and infrastructure to support enterprise-scale web analytics tools and capabilities. •             Identifying opportunities to capture additional user behavior data. •             Identify and develop data collection strategies to support standard and ad hoc reporting on key performance indicators that directly measure online campaigns, website and conversion funnel performance. •             Provide data interpretation, design models and track results across multiple marketing channels using various data sources and toolsets. •             Collaborate with business stakeholders, web analytics administration and technical constituents (MIS, IT, etc.) to develop technical requirements documentation. •             Lead the web analytics tag implementation and testing during the development of online media, marketing landing pages, websites, conversion funnels and applications. •             Manage relationships with digital analytics vendors. •             Fluency in using various industry standard reporting tools such as WebTrends, Google Analytics, Adobe Site Catalyst, Optimost, Excel, Cognos, Access, R, SQL and Tableau.