Job Description Title: Director of Admissions Department: Marketing Reports To: Administrator FLSA Status: Exempt JOB PURPOSE: Responsible to build and grow census/quality mix by developing the market and providing prospective residents and/or responsible parties with information and assistance that is appropriate when considering a Wingate Healthcare center. Engage in revenue-generating activities: census/mix management (including internal conversions), inquiry management, external sales calls, lead-base calls to build long-term custodial census, and community marketing. Engage in non-revenue generating activities: customer service/satisfaction, public relations, administrative tasks and other duties as assigned. Works under the direction of the Senior Admissions Director and Administrator. Maintains a strong professional relationship with the Administrator and other center department heads and managers.