Sr Client Insights Consultant

Mô tả công việc

ABOUT KEY: Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $92.9 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through branches and offices; a network of 1,335 ATMs; telephone banking centers; and a website, Key.com®, that provides account access and financial products 24 hours a day. ABOUT THE BUSINESS: KeyBank has administrative services in place that help support the business. These include: Finance, Human Resources, Legal, and Marketing. KeyBank’s Corporate Center supports strategic initiatives through multiple teams which provide distinctly different, yet interrelated, disciplines for the Corporate Bank Leadership team and its business groups. Decision Science & Modeling – Senior Client Insights Consultant The Senior Client Insights Consultant serves as an advanced subject matter expert for data mining and predictive analysis projects within Decision Science & Modeling team. The Senior Consultant leads development, validation, documentation, execution and measurement of complex statistical models, and works closely with internal clients to better understand the needs and behaviors of its clients and prospects. The position serves as an expert with accountability for complex predictive modeling specialties and handles assignments with high degree of impact. Essential Functions​ Ensure analytics plays a key role in the development, execution, and measurement of Key Bank’s marketing, client and pricing strategies.Translating business partner’s needs into advanced analytics projects and prioritizing projects based on expected tactical and/or strategic business impact to quickly achieve goals.Proactively define and manage data analytics projects, including data identification/preparation and statistical analysis/model building to identify opportunities where analytics can optimize client experience and marketing efforts and consolidate data from various systems to develop, maintain, and monitor client segments.Perform model independent validation and documentation of newly-developed predictive models to ensure they follow good modeling practices and are in compliance with Model Governance Policy, Guidelines and OCC requirements.Conducting annual model validations to ensure models are working as intended and if the existing validation activities are sufficient. Develop predictive models to support client centric initiatives at various stages of the customer lifecycle including acquisition, response, activation, utilization and retention. Provide a consistent and trackable infrastructure to allow the Line of Business Marketing Manager to test and learn product, promotion and price variations along with sub-population performance (response, activation, usage, revenue, profit, etc.).Understand various analytic tools including data types, sources, and modeling techniques. Act as a resource of junior members of the team. Required Skills ​Undergraduate degree required. MBA with analytic emphasis or graduate degree in a quantitative field such as statistics, probability or operations research strongly preferred.Intellectual curiosity, inquisitive nature and desire to deepen knowledge.Hands on experience in predictive modeling and advanced analytics, preferably in the financial industry with focus on marketing models that support acquisition, cross sell and next best product offering.3+ years’ experience applying various statistical methods such as multiple regression, logistic regression, CHAID, decision trees and multivariate statistical methods in the workplace.Ability to develop, test, and verify models with little guidance.Knowledge of SAS, SPSS, R, SQL, or similar relational database preferred.Strong written and oral communication skills, proven ability to convey the results of complex analyses in a clear and concise manner using business language. FLSA STATUS: Exempt KeyCorp is an Equal Opportunity and Affirmative Action Employer Min/Fem/Vet/Disabled